Full Job Description
We’re Hiring: Digital Content Strategist in Devens, Massachusetts!
Are you passionate about crafting compelling stories and engaging with audiences through digital content? If so, we invite you to take the next step in your career with us at Amazon, one of the world’s leading e-commerce platforms. We are looking for a motivated Digital Content Strategist to join our innovative marketing team located in the tech-friendly town of Devens, Massachusetts.
About Us
Amazon strives to be Earth's most customer-centric company where customers can find and discover anything they might want to buy online. With millions of products, we are committed to offering a wide selection, low prices, and the utmost convenience. Our dynamic workforce is composed of creative thinkers, problem solvers, and innovators who are motivated to push the boundaries of what’s possible.
The Role
As a Digital Content Strategist, you will play a pivotal role in shaping our online presence and content strategy. You will collaborate with various teams across the organization, including marketing, product development, and UX design, to create engaging digital content that drives customer engagement, increases brand visibility, and ultimately delivers measurable results.
Key Responsibilities
- Develop, implement, and manage a strategic content roadmap for the company’s website, social media channels, and email campaigns.
- Analyze content performance metrics and propose data-driven improvements to enhance engagement and conversion rates.
- Collaborate with graphic designers, copywriters, and SEO specialists to create cohesive and impactful content.
- Research and stay abreast of industry trends, audience insights, and competitor activities to inform content strategy.
- Develop and oversee the editorial calendar, ensuring timely and strategic publishing of content across all platforms.
- Conduct thorough keyword research and implement optimization strategies to improve SEO results across all content.
- Engage with audiences on social media and respond to customer inquiries or comments, maintaining awareness of brand integrity.
- Facilitate collaboration between internal stakeholders to align content initiatives with broader business goals.
- Regularly report on content performance and refine strategies to achieve KPIs set by the management team.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 3 years of experience in content marketing or digital marketing.
- Strong understanding of SEO, analytics, and performance metrics.
- Excellent writing, editing, and verbal communication skills.
- Proficiency in digital marketing tools such as Google Analytics, SEMrush, or Moz.
- Creative thinker with a passion for storytelling and engaging audiences.
- Ability to manage multiple projects and meet tight deadlines.
- Strong interpersonal skills and a collaborative approach to work.
What We Offer
At Amazon, we believe in rewarding our employees for their hard work and commitment. We offer a competitive salary package, comprehensive benefits including health coverage, a retirement savings plan, and paid time off. Our work environment fosters creativity and growth, with ample opportunities for professional development and career advancement.
Why Devens?
Devens, Massachusetts, is not just a workplace; it's a community with ample green spaces, recreational activities, and a rich history. With its mix of quaint small-town charm and proximity to metropolitan amenities, Devens offers a unique lifestyle for our employees. Enjoy outdoor activities, local dining options, and a supportive community as part of our team.
How to Apply
If you're ready to take the next step as a Digital Content Strategist and contribute to our mission of customer-centric excellence, we encourage you to apply today!
Join us at Amazon, where your insights can shape the future of online customer experiences. We can’t wait to see how your talents can contribute to the team!
Amazon Is Committed to Diversity and Inclusion
Amazon is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.